The casino operates like any other business – it aims to make a profit. Yet while many think the casino business is relatively straight forward, business operations are just as diverse as those of other corporations’. Some of the areas the casino operator focuses on include restaurant and bar service, hotels, and other areas of the hospitality business.
Gambling is of course one of the casino business’s biggest money-makers. Whether table gaming or playing the slot machines is what draws the crowds, a casino business needs to attract and retain customers long term in order to reap the house advantage on its casino games. Reliable manpower is essential in the casino business. Taxation and auditing are also realms in which the casino has crucial targets to meet. Failure to adhere to government standards can result in a casino losing its license.
Therefore running a casino is no easy feat. The number of departments and the headcount is usually dependent on the size of the casino business and the different activities managed by it. A hierarchical structure is necessary in order to deal with all aspects of the organization’s management. Usually the head of a casino is the chief executive officer supported by a Board of Directors, or the casino’s owner.
Lower level managers report to the top on a variety of operational and strategic issues. Some of these may carry titles such as Manager of Casino Operations, Manager of Finance and Manager of Food and Beverages. The Accounting department tends to play a strong role in determining the casino’s business decisions, given the high cash flow involved in the industry. It may differ in structure from other departments and have a larger team under its employ, including cashiers, clerks, financial managers, auditors and accountants.
The Accounting department is usually responsible for recording all financial transactions to and from the casino. As well as data analysis and working out taxation at both state and federal government levels, the department can be tasked with preventing fraud and theft. Thousands of transactions are processed by a casino each day and all need to be checked properly and security maintained.
Auditing is also an area in which the casino places a great deal of importance. While regular audits take place continuously on the casino’s internal business, external audits of accounting practices, security and issues relating to fairness and reliability are usually carried out by independent auditing bodies. Fraudulent activities can result in a casino losing its license, as well as generating negative publicity. Certified public accountants are generally involved in external auditing, especially when the casino business is a publicly listed company.
Diversification has also proven the key for survival for many casinos in an increasingly competitive environment. Traditional gambling destinations such as Nevada are now becoming more of a tourist spot rather than simply a gaming haven. Promoting other forms of tourism can be profitable for the casino and can create extra business. |